Idea Check (CustDev)
Product creation always starts with an idea. The idea generally evolves from a hobby or professional activity. As the sphere is well-known, the pain or solution opportunity is easy to identify.
target audience DEFINITION
Despite personal ambitions, it is extremely important to check the idea for market demand in the very beginning. The easiest way to do this is to interview potential customers. Meantime the following rules should be adhered:
divide the audience into users of the product and customers who pay for it. These roles are not always the same because of different motivations (e.g, corporate software will be actively used by employees, but the decision to purchase it will be made by CEO)
evaluate users’ interest
test a user-friendly business model
To collect the most in-depth and high-quality feedback, it is
necessary to define the product’s functionality and its main
At this stage, our team will help:
- to define a basic set of functions
- to pick the audience of users out
- to represent goals and objectives for CustDev analysis
- to prepare CustDev questionnaire (forms for analytics collection, a system for automatic analysis)
As a result, the consumers will estimate the idea, and the decision
about development will be made.
The duration of the step is 2-8 weeks (depending on the size of the product).
We will not only help in the implementation of the idea at each stage, but also form a cohesive team that will launch the product on time and support it throughout the life cycle. As a result, in 15 - 56 weeks of collaboration the product will be launched, and the idea will become a business.