Launch & Promotion
After the development is completed, the product will be launched. This should be done along with promotional materials: landing page, promotional pages in stores, banners and more.
Preparation for launch and presentation to customers is one of the most important steps since the right start attracts the first loyal audience.
For some products, it is recommended to start this step during the last sprints: this allows to attract users before the product is released, so the first 300-1000 users will be able to give feedback by the time of launch. It is also recommended to conduct 1 - 2 short-term advertising campaigns in order to draw attention to the product beforehand. The duration of the step is 2-4 weeks. It is also worth focusing on promotion of the product and collection feedback from users over the next 8-12 weeks.
We will not only help in the implementation of the idea at each stage, but also form a cohesive team that will launch the product on time and support it throughout the life cycle. As a result, in 15 - 56 weeks of collaboration the product will be launched, and the idea will become a business.